I believe that press release is a supreme marketing strategy. We just cannot publish anything as a press release, since it demands worthy content. I am neither an SEO expert, nor a marketing executive; but with my experience in promoting my business in the automotive industry, I am aware that the press releases are unique. We need something valuable to publicize. It should create the awareness of something like a product, service or events. For instance, to proclaim that I sell the sports car with certain specifications, I would not need a press release. If my intention is to introduce a new car, or the revolutionary upgrades of a car, I can definitely look forward to using press releases. I hate stealing ideas from other in the industry. Of course, the genuine websites, like the one that I use for press release submission, would reject the plagiarized content.
I have been submitting press release for SEO benefits. Apart from raising awareness about the product or service, these can help in link building. There is high level of competition in the automotive industry, despite the area that you are specializing in. Whether you are a luxury car manufacturer or just a retailer of automotive parts, you would need ample online exposure. The high quality backlinks that you create through these would aid in driving targeted traffic from the search engines. I must say that this strategy would enlighten people about our brand which would provide us with the long-term SEO benefits.